The stereotype about Pakistan being a third world country is always vastly speculated among people living abroad, but the truth is far beyond of this concept. A global behavior; that people are very quick at judging and also passionate about labeling someone’s race, religion or country. Pakistan is one of those victim states which are dragged under the fire of misconceptions.

We can easily say that Pakistan’s economy never drastically took of the way other developed or devolving states do, but Pakistan is way ahead in many fields. Technology is a widespread phenomenon all around the globe, so it is within Pakistan. Ecommerce sites are one of the leading domains which are progressively proving their potential in many economic forums in the country.

In this blog, we are going to state some facts, figures, the cause of sudden shift among Pakistanis from in person shopping to online shopping, and why being trendy and on point when it come to fashion is hard to achieve.

Some facts and figures

E-commerce growth is exponential around the world, especially during the past 12 years, while the recent expected sales worth has turned out to be $4.5 trillion. Future of online shopping in Pakistan is extremely bright, as internet gets its root deepened among the population of the country, as people are experimenting more via the internet.

 Online shopping is one of the perks that have been bestowed by internet to people around the world. Pakistan is one of the favored countries where people love shopping and being in trend, especially for wedding ceremonies or other events. Now the question that arises here is:

What caused this Shift Among Pakistanis from in Person to Online Shopping?

Online shopping stores seem almost like a dream come true for most passionate shoppers, not in Pakistan, but internationally. Specifically, post COVID 19 life demands social distancing, therefore, online stores in Pakistan are making life easier for people, so they can stay safe yet trendy and up to date. We can say that, this pandemic has brought a whole new chance for booming the future of ecommerce sites.

• Convenience
• Westernization  

There was once a time when people used to spend their entire days trying to survive in the narrow streets of local bazaars full of sweaty crowds, like ichra and anarkali, to match a dupatta with a dress. We all have been there when our mothers would argue with the shopkeeper to bargain and buy a Rs. 2000 suit in the price of Rs 500. 

From these bazars, we shifted to the shopping malls standing tall in the center of the city, like Centaurus mall located in Islamabad. Then, in 2001, the concept of shopping while sitting in your bed finally reached the premises of our state, a 3^rd world country trying to survive desperately at the time. This ease has eliminated the hassle of us roaming around in a bazar or mall for hours, and has enabled us to get our desired product by simply typing its name in the search bar. We can save up this extra time and energy and use it all for something productive.

Mass media is a huge part of our lives these days. It sets societal norms and personal beliefs, subliminally. Not just that, it has also brought fashion and lifestyle trends among us over the years. Pakistan is a culturally diverse state, and with the help of media, our people have diverted their focus from eastern to western clothing, especially in elite class. Western fashion has definitely become a status symbol, and on top of that, people use online shopping sites to order clothes from western countries to have more variety in their wardrobe. It is of great help, as we don’t have to ask that one uncle of ours who lives abroad, to go out and shop all the items that we provided him on our shopping list, and bring them to us on his next trip to Pakistan. People can get their hands on the up to date western fashion products by using online shopping stores in Pakistan, as most of them are free of cost for buyers to create their accounts at!

Is being trendy as difficult as finding perfection in life? Not anymore!

• Drama industry causes trend changes

Apart from mass media is our drama industry, which is at its peak at the moment. Even before a TV show ends, a new project starts to air. Hence, there is a constant shift of top trends when it comes to fashion among our population. Through these shows, we set standards of perfection and styling, and are taught how crucial it is to look more than just “good” to overpower others, mentally. Miraal Fareed from drama serial Sabaat has perfectly put this ideology into words:

“Aapko hamesha perfect nazar ana chahiye. Jab ap ache lagte hai,  to log subconsciously apki ghulami krtre hain.”

These days, the top trending drama serial Raqs e Bismil has brought a new craze of this smokey eye and nude lip makeup look, which is being recreated by possibly every Pakistani blogger who exists out there. Hence, currently the new makeup trend among Pakistani women is the one carried by Zohra from Raqs e Bismil.

Juglo.pk is among the best online shopping stores in Pakistan, which has calmed our public down a bit, as our trendy shopaholics had almost been brought to their death beds because of the chaotic pandemic, which has become our life partner at this point.

As an overview,

Indeed Pakistan is considered as 3^rd world country, but due to adaptability among our people about the new trends in technology makes us stand out. Fashion trends cause pressure from our society upon us but being up to the mark with social standards of fashion, and being in trend will bring you a boost of confidence. Online shopping stores bring ease and convenience, and let’s our people easily follow the latest trends in fashion from all around the world.